Maui Jim began in the sun-soaked town of Lahaina, Hawaii in the 1980s, founded by a local fisherman who saw the need for sunglasses that could handle the island’s intense glare and shifting light. Selling shades directly on Ka’anapali Beach, the brand quickly gained a loyal following for its ability to cut through harsh sunlight while preserving the island’s vibrant colors.

The breakthrough came with the development of PolarizedPlus® lens technology, which not only blocked glare and harmful UV rays but also enhanced contrast and color. This innovation transformed Maui Jim from a beachside startup into a global eyewear brand, rooted in the spirit of aloha and designed to bring clarity, comfort, and joy to every sunlit moment.

Maui Jim’s ophthalmic range brings the brand’s signature clarity and comfort to everyday vision. Designed with lightweight, premium materials and crafted for all-day wear, these optical frames combine island-inspired style with precision engineering. Whether fitted with prescription lenses or blue light protection, each pair reflects Maui Jim’s commitment to vibrant detail, ergonomic fit, and effortless elegance—making them as functional in the office as they are stylish on the street